{"title":"Beauty of Joseon","description":"\u003cp\u003e\u003cb\u003eBeauty of Joseon\u003c\/b\u003e reinterprets traditional Korean \u003ci\u003eHanbang\u003c\/i\u003e wisdom with modern science. Using time-honored ingredients like ginseng and rice, they offer gentle, effective skincare for a healthy, radiant glow.\u003c\/p\u003e","products":[{"product_id":"expoliators","title":"Beauty of Joseon Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003eThe Apricot Blossom Peeling Gel is a gentle exfoliating gel that uses fine cellulose granules rather than harsh scrubbing beads to loosen and lift away dead skin cells. Massage it over dry skin and you will feel small rolls of buildup release as you go, leaving the surface smoother and brighter without the tightness or redness that stronger acids can cause.\u003c\/p\u003e\u003cp\u003eIt is formulated to be kind enough for regular use, making it a good weekly step for anyone who wants the benefits of exfoliation without added irritation. Suitable for all skin types, including those who find AHA and BHA products too strong.\u003c\/p\u003e\u003cp\u003eApply to dry skin after cleansing, massage gently until the gel begins to roll, then rinse with lukewarm water. Use once or twice a week.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47925296496964,"sku":"JSMC02-PGREU","price":12.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/6.jpg?v=1716323982"},{"product_id":"green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003eThe Green Plum Refreshing Cleanser is a low pH gel cleanser built around green plum water, which makes up close to a quarter of the formula, alongside a touch of mung bean extract. It lathers into a light foam that lifts away makeup residue and daily grime without stripping the skin, and rinses away completely clean.\u003c\/p\u003e\u003cp\u003eBecause the formula sits at a gentle, skin friendly pH, it cleanses thoroughly while helping to keep the moisture barrier intact, so skin feels fresh rather than tight afterwards. Suitable for daily use on most skin types, including those prone to sensitivity.\u003c\/p\u003e\u003cp\u003eApply to wet skin, lather between your palms, and massage over the face. Rinse with lukewarm water. Use morning and evening.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47942847693124,"sku":"JSMC02-FGEU","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/resized_js22_004.jpg?v=1716326702"},{"product_id":"radiance-cleansing-balm-100ml","title":"Beauty of Joseon Radiance Cleansing Balm 100ml","description":"\u003cp\u003eThe Radiance Cleansing Balm is a balm cleanser built on a blend of rice bran oil and other conditioning plant oils that melts on contact with the skin. Massaged over a dry face it dissolves makeup, sunscreen and the day's buildup, then turns milky and rinses away cleanly with a splash of water.\u003c\/p\u003e\u003cp\u003eRice bran oil and rice extract are left behind in trace amounts to help keep the skin feeling soft rather than stripped, which makes this a comfortable first step for a double cleanse or a quick makeup removal on lighter days. Suitable for all skin types.\u003c\/p\u003e\u003cp\u003eApply to dry skin, massage to dissolve makeup and impurities, then add a little water to emulsify before rinsing thoroughly. Follow with a water based cleanser.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47942865191236,"sku":"JSMC02-OCRREU","price":18.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/RadianceCleansingBalm_1.jpg?v=1707907392"},{"product_id":"centella-asiatica-calming-mask-25ml","title":"Beauty of Joseon Centella Asiatica Calming Mask 25ml","description":"\u003cp\u003eThe Centella Asiatica Calming Mask is a sheet mask soaked in an essence built around 15% centella asiatica extract, along with three types of hyaluronic acid for moisture. Worn for fifteen to twenty minutes, it delivers a concentrated dose of centella's calming compounds directly to the skin, which is especially useful after sun exposure or when the skin feels irritated or tight.\u003c\/p\u003e\u003cp\u003eAlongside centella, the essence includes soothing extras like mugwort and green tea, rounding out a formula meant to calm redness and support the skin barrier in a single sitting. A simple, reliable option to reach for whenever skin needs quick relief.\u003c\/p\u003e\u003cp\u003eApply to clean, dry skin. Leave on for 15 to 20 minutes, then remove and pat in any remaining essence without rinsing.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47942935839044,"sku":"JSMP01-MEU","price":2.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/Centellaasiaticacalmingmask-1.jpg?v=1707908475"},{"product_id":"red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon Red Bean Refreshing Pore Mask 140ml","description":"\u003cp\u003eThe Red Bean Refreshing Pore Mask is a clay treatment built around Haenam red bean extract, making up nearly a third of the formula, combined with kaolin and hectorite clay. The red bean's natural saponins help draw out excess sebum while the clay pulls impurities from the pores, leaving skin looking clearer and pores less noticeable.\u003c\/p\u003e\u003cp\u003eThe texture is cool and creamy going on, and sets without turning uncomfortably tight, so it cleans thoroughly without leaving skin stripped or dry afterwards. Well suited to oily, combination and acne prone skin, or anyone dealing with congested pores.\u003c\/p\u003e\u003cp\u003eApply an even layer to clean, dry skin. Leave on for 5 to 10 minutes, then massage gently with lukewarm water and rinse. Use once or twice a week.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994573029700,"sku":"JSMP05-PKEU","price":19.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/0O8A0207.jpg?v=1708773392"},{"product_id":"revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon Revive Eye Serum : Ginseng + Retinal 30ml","description":"\u003cp\u003eThe Revive Eye Serum pairs 10% ginseng root extract with a stabilised retinal complex, delivered through a liposome system that keeps the retinal gentle enough for the eye area. Retinal converts to active vitamin A in the skin faster than retinol, so it works on fine lines, firmness and dark circles at a lower, better tolerated dose.\u003c\/p\u003e\u003cp\u003eGinseng adds its own firming and brightening support alongside the retinal, rounding out a treatment aimed squarely at the visible signs of ageing around the eyes. Because retinal is still an active ingredient, it is worth introducing gradually if you are new to retinoids.\u003c\/p\u003e\u003cp\u003eApply a small amount with your ring finger and pat gently around the eye contour in the evening, after toner and serum. Use SPF the following morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994585317700,"sku":"JSMS01-IEU","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/js31_005_1.jpg?v=1708773692"},{"product_id":"calming-serum-green-tea-panthenol-30ml","title":"Calming serum : Green tea + Panthenol 30ml","description":"\u003cp\u003eThe Calming Serum combines green tea leaf water, which makes up about half the formula, with mugwort extract and 5% panthenol. Together they calm redness and irritation while replenishing moisture, making this a good option for skin that reacts easily or feels tight and uncomfortable.\u003c\/p\u003e\u003cp\u003eThe formula keeps things simple on purpose, with no fragrance or unnecessary extras that could add to sensitivity. It absorbs quickly and layers well under other products, so it fits easily into a routine focused on repairing rather than treating.\u003c\/p\u003e\u003cp\u003eApply a small amount to cleansed skin after toner, pat gently until absorbed, then follow with moisturizer. Suitable for morning and evening use.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994615857476,"sku":"JSMS01-SCREU","price":16.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/js20_014.jpg?v=1716325398"},{"product_id":"revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon Revive Serum : Ginseng+Snail Mucin 30ml","description":"\u003cp\u003eThe Revive Serum is built on a base of ginseng root water, which makes up close to two thirds of the formula, combined with 3% snail secretion filtrate. Ginseng's saponins support firmness while snail mucin's natural glycoproteins and hyaluronic acid help repair and condition the skin, making this a serum that works on both texture and resilience at once.\u003c\/p\u003e\u003cp\u003eThe formula also draws on a handful of traditional Korean herbal extracts, including ganoderma mushroom and honeysuckle, in keeping with the brand's hanbang inspired approach. It absorbs without heaviness and suits both morning and evening use.\u003c\/p\u003e\u003cp\u003eApply a small amount to cleansed skin after toner. Pat gently until absorbed, then follow with moisturizer.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994643480900,"sku":"JSMS01-SrEU","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/Repairserum_1_2.jpg?v=1708774518"},{"product_id":"glow-deep-seum-rice-arbutin-30ml","title":"Beauty of Joseon Glow Deep Seum : Rice + Arbutin 30ml","description":"\u003cp\u003eThe Glow Deep Serum is built mostly of rice bran water, which makes up nearly 70% of the formula, paired with 2% alpha arbutin. Rice bran brings a light dose of vitamins and gentle brightening, while alpha arbutin works over time to inhibit melanin production and fade the look of dark spots.\u003c\/p\u003e\u003cp\u003eNiacinamide rounds out the formula for extra tone support, and the texture is light enough to layer under other products without feeling heavy. Best used consistently over several weeks, since brightening actives like arbutin build results gradually rather than overnight.\u003c\/p\u003e\u003cp\u003eApply a small amount to cleansed skin after toner, pat gently until absorbed, then follow with moisturizer. Use SPF in the morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994660913476,"sku":"JSMS01-SriEU","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/GlowDeepserum_6.jpg?v=1716326549"},{"product_id":"green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty of Joseon Green plum refreshing toner : AHA + BHA 150ml","description":"\u003cp\u003eThe Green Plum Refreshing Toner combines green plum extract with 2% glycolic acid and 0.5% salicylic acid, giving it a mild daily dose of both AHA and BHA exfoliation. The AHA works on the skin's surface to smooth texture and add brightness, while the BHA reaches into the pore to clear out congestion.\u003c\/p\u003e\u003cp\u003eAt these concentrations the toner is gentle enough for regular use on most skin types, though it is still an active product, so it is worth starting with evening use only until you know how your skin responds. The watery texture absorbs quickly and preps the skin for the products that follow.\u003c\/p\u003e\u003cp\u003eApply to cleansed skin with your hands or a cotton pad. Follow with serum and moisturizer, and use SPF in the morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994673791300,"sku":"JSMS01-TREU","price":17.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/0O8A0507.jpg?v=1716326811"},{"product_id":"centella-asiatica-vita-serum-30ml","title":"Beauty of Joseon Centella Asiatica Vita Serum 30ml","description":"\u003cp\u003eThe Centella Asiatica Vita Serum combines a stable vitamin C derivative with a centella asiatica base that makes up the majority of the formula. The vitamin C works on brightening dull skin and evening out tone, while centella's madecassoside and related compounds calm redness and support the barrier, which helps offset the irritation vitamin C can sometimes cause on its own.\u003c\/p\u003e\u003cp\u003eThis pairing makes the serum a good fit for skin dealing with both post breakout marks and general sensitivity, since it addresses discoloration without skipping the calming step most vitamin C products leave out. It absorbs quickly and layers easily into a morning or evening routine.\u003c\/p\u003e\u003cp\u003eApply a small amount to cleansed skin after toner, pat gently until absorbed, then follow with moisturizer. Use SPF in the morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994735624516,"sku":null,"price":16.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/3.jpg?v=1708776403"},{"product_id":"relief-sun-rice-probiotics-50ml","title":"Beauty of Joseon Relief Sun : Rice + Probiotics 50ml","description":"\u003cp\u003eRelief Sun is a lightweight, no white cast sunscreen built around fermented rice water, which makes up 30% of the formula, along with a grain ferment complex. It offers broad spectrum SPF50+ PA++++ protection using chemical filters, in a texture that absorbs quickly and sits comfortably under makeup.\u003c\/p\u003e\u003cp\u003eRice and its ferment support the skin during wear rather than just sitting on top of it, and the formula also includes ginseng, green tea and niacinamide for a bit of extra brightening and antioxidant support. It is one of the brand's most popular products internationally, largely because it wears more like a light lotion than a typical sunscreen.\u003c\/p\u003e\u003cp\u003eApply as the last step of your morning routine. Use a generous amount over the face and neck, and reapply every two hours if you are outdoors.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994760331588,"sku":"JSMSM03-SREU","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/220401_ReliefSun_Eng.jpg?v=1708776947"},{"product_id":"ginseng-sun-serum-50ml","title":"Beauty of Joseon Ginseng sun serum 50ml","description":"\u003cp\u003eThe Ginseng Sun Serum is a serum textured sunscreen built on 30% ginseng extract with 2% niacinamide, offering broad spectrum SPF50+ PA++++ protection through a blend of chemical UV filters. It applies as a thin, almost weightless layer that absorbs fully without residue.\u003c\/p\u003e\u003cp\u003eGinseng is one of the brand's most used ingredients for a reason. It brings antioxidants and compounds that support firmness and radiance, so daily SPF application does a bit more than just block UV rays. The finish is natural rather than dewy or matte, which makes it easy to wear with or without makeup.\u003c\/p\u003e\u003cp\u003eApply as the last step of your morning routine. Use a generous amount over the face and neck, and reapply every two hours if you are outdoors.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47994802241860,"sku":"JSMSM03-SSEU","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/0O8A7083.jpg?v=1708777326"},{"product_id":"matte-sun-stick-mugwort-camilia-18g","title":"Beauty of Joseon Matte sun stick : Mugwort + Camilia  18g","description":"\u003cp\u003eThe Matte Sun Stick is a solid stick sunscreen with SPF50+ PA++++ protection, built to control shine thanks to a silica based formula that leaves a genuine matte finish. Mugwort extract is included for its calming properties, while camellia seed oil conditions the skin as you glide the stick on.\u003c\/p\u003e\u003cp\u003eBecause it applies dry and mattifies as it goes, it is an easy way to reapply SPF over the course of the day without disturbing makeup or adding shine, which makes it especially handy for oily and combination skin. The compact 18g stick fits easily into a bag or pocket.\u003c\/p\u003e\u003cp\u003eGlide directly over sun exposed areas of the face and blend with fingertips if needed. Reapply every two hours when outdoors.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47998575673668,"sku":"JSMSM07-SEU","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/bojsunstick.png?v=1715637375"},{"product_id":"red-bean-water-gel-100ml","title":"Red Bean Water Gel 100ml","description":"\u003cp\u003eThe Red Bean Water Gel is a lightweight daily moisturizer built around Haenam red bean extract, which makes up 44% of the formula, along with a set of three peptides. Red bean's natural saponins help balance excess sebum while the peptides support the skin's natural repair processes, all delivered in a cooling water gel texture.\u003c\/p\u003e\u003cp\u003eBecause it is a gel rather than a cream, it absorbs quickly without any greasy afterfeel, which makes it a good fit for oily, combination and normal skin types that want hydration without heaviness. It also works well as a light first layer under a richer cream in colder months.\u003c\/p\u003e\u003cp\u003eApply as the final step after toner and serum. Pat or spread evenly over the face and neck. Use morning and evening.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48869784650052,"sku":"JSMS05-GEL","price":17.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/Untitled-1_1208b9dc-80cc-4e9c-80bb-f319c9a3308d.jpg?v=1721037954"},{"product_id":"ginseng-cleansing-oil-210ml","title":"Beauty of Joseon Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eThe Ginseng Cleansing Oil is a first step cleanser built on a base of soybean oil with a touch of ginseng seed oil, designed to dissolve makeup, sunscreen and the day's buildup on contact. Massaged over dry skin it melts into an oil, then turns milky and rinses away cleanly with water.\u003c\/p\u003e\u003cp\u003eWhile the ginseng content is small, it is enough to leave a bit of the ingredient's conditioning benefit behind after cleansing, in keeping with the brand's habit of working traditional Korean ingredients into every step, even the simplest ones. The generous 210ml size holds up well to daily double cleansing.\u003c\/p\u003e\u003cp\u003eApply to dry skin, massage to dissolve makeup and impurities, then emulsify with a little water before rinsing thoroughly. Follow with a water based cleanser.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48869808701764,"sku":"JSMC01-OCR","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/js28_004_1_copy.jpg?v=1721145029"},{"product_id":"glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum Propolis+Niacinamide 30ml","description":"\u003cp\u003eThe Glow Serum is built around propolis extract, which makes up 60% of the formula, together with niacinamide and a touch of BHA. Propolis brings antioxidant and soothing properties, while niacinamide works on tone and oil balance, giving the serum a dual focus on brightness and clarity.\u003c\/p\u003e\u003cp\u003eThe added BHA gives it a mild edge for keeping pores clear, which makes this a good fit for combination and acne prone skin that also wants a brighter, more even complexion. It layers easily and absorbs without any tackiness.\u003c\/p\u003e\u003cp\u003eApply a small amount to cleansed skin after toner, pat gently until absorbed, then follow with moisturizer. Use SPF in the morning.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48869813453124,"sku":"JSMS01-Sg","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/Glowserum_3copy.jpg?v=1721144649"},{"product_id":"dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream 50ml","description":"\u003cp\u003eDynasty Cream is Beauty of Joseon's richest daily moisturizer, built on rice bran water and 5% ginseng root water, with squalane, niacinamide, honey extract and ceramide rounding out the formula. It is a proper hanbang inspired cream, drawing on ingredients long used in traditional Korean skincare for firming and nourishing the skin.\u003c\/p\u003e\u003cp\u003eThe texture is thick and cushioning, meant for dry or mature skin that needs real staying power through the day, including in cold or dry conditions. Used consistently, it supports a firmer, more supple feel over time rather than delivering an instant change.\u003c\/p\u003e\u003cp\u003eApply as the final step after toner and serum. Use morning and evening, and apply a little extra on drier areas of the face and neck.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48869818237252,"sku":"JSMS01-CR","price":23.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/Untitled-1_0e7229c0-2a06-494e-9a4d-d6fc915b7fb8.jpg?v=1721032307"},{"product_id":"ground-rice-and-honey-glow-mask-150ml","title":"Beauty of Joseon Ground Rice and Honey Glow Mask 150ml","description":"\u003cp\u003eThe Ground Rice and Honey Glow Mask is a rinse off treatment built on kaolin and bentonite clay, rice hull powder and 5% honey. The rice components gently polish the surface while honey's natural humectant and soothing properties keep the treatment from feeling drying, even though it is clay based.\u003c\/p\u003e\u003cp\u003eIt is fragrance free and formulated without common irritants, which makes it a reasonable option for sensitive or dry skin types that usually have to avoid clay masks. Used weekly, it leaves the skin looking smoother and a little brighter without the tightness some clay treatments cause.\u003c\/p\u003e\u003cp\u003eApply a generous layer to clean, dry skin. Leave on for 10 to 15 minutes, then rinse thoroughly with lukewarm water. Use once or twice a week.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49377752744260,"sku":"JSMP10-PK","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/Untitled-1_b2f64151-9d46-49b5-9358-893af837e3fa.png?v=1732479673"},{"product_id":"relief-sun-aqua-fresh-rice-b5","title":"Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++)","description":"\u003cp\u003eRelief Sun Aqua-Fresh is a gel textured version of Beauty of Joseon's popular sunscreen, built on 30% rice seed water with added panthenol, oat extract and ceramide. It offers the same broad spectrum SPF50+ PA++++ protection through a blend of chemical filters, but in a cooler, more fluid gel that suits warmer weather or oilier skin.\u003c\/p\u003e\u003cp\u003eThe gel format absorbs quickly without any white cast or heavy film, so it feels closer to a hydrating toner than a typical sunscreen while still providing full protection. Panthenol and oat extract add a calming, barrier supporting touch for skin that gets easily irritated by sun exposure.\u003c\/p\u003e\u003cp\u003eApply as the last step of your morning routine. Use a generous amount over the face and neck, and reapply every two hours if you are outdoors.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54409124249924,"sku":"JSMSM03-SRAEU","price":18.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/2025-03-1315.41.23.png?v=1742249159"},{"product_id":"ginseng-essence-water-150ml","title":"Beauty of Joseon Ginseng Essence Water 150ml","description":"\u003cp\u003eThe Ginseng Essence Water is a treatment toner built almost entirely on ginseng water, which makes up 80% of the formula, with niacinamide and a touch of adenosine added in. It has a texture that sits between a toner and an essence, thin enough to absorb like water but carrying a much higher concentration of active ingredient.\u003c\/p\u003e\u003cp\u003eUsed as the first step after cleansing, it primes the skin with ginseng's firming and brightening compounds before serum and moisturizer, and it can be layered a second time for extra nourishment on drier or more tired looking days.\u003c\/p\u003e\u003cp\u003eApply to cleansed skin using hands or a cotton pad. Pat gently until absorbed, then follow with serum and moisturizer.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54551275405636,"sku":"","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/2025-03-3123.51.53.png?v=1743457950"},{"product_id":"glow-replenishing-rice-milk-150ml","title":"Glow Replenishing Rice Milk Hydrating + Balancing Toner 150ml","description":"\u003cp\u003eThe Glow Replenishing Rice Milk Toner is a hydrating first step toner built on rice extract and rice amino acids, with a touch of kaolin, centella asiatica and ceramide added in for balance. It has a soft, milky texture that hydrates without feeling sticky, while helping keep oilier areas of the skin in check.\u003c\/p\u003e\u003cp\u003eThe combination of rice and ceramide makes this a good fit for combination skin that needs moisture in some areas and a lighter touch in others, since it works to even out the skin's overall balance rather than treating the whole face the same way. It absorbs cleanly and preps the skin for the next steps.\u003c\/p\u003e\u003cp\u003eApply to cleansed skin using hands or a cotton pad. Pat gently until absorbed, then follow with serum and moisturizer.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54581928624452,"sku":"","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3480\/6596\/files\/2025-04-0622.41.08.png?v=1743972106"},{"product_id":"revive-under-eye-patch-ginseng-retinal-60patches","title":"Revive Under Eye Patch Ginseng+Retinal 60patches","description":"\u003cp\u003eThe Revive Under Eye Patch is a hydrogel patch built on ginseng root water and collagen water, with retinal and bakuchiol added for a gentle retinoid effect around the eyes. Bakuchiol is a plant derived alternative that works alongside retinal to support the same collagen boosting, line smoothing benefits with less risk of irritation.\u003c\/p\u003e\u003cp\u003eAdenosine and a peptide round out the formula for extra support with fine lines and firmness, while the hydrogel base keeps everything in close contact with the skin for the full wear time. With 60 patches in the box, that is 30 uses, enough for about a month of daily treatment.\u003c\/p\u003e\u003cp\u003eApply one pair under clean eyes. Leave on for 15 to 20 minutes, then remove and pat in any remaining essence. 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