Our brand, SUUNSU;순수, means purity and innocent in Korean — a name that reflects our commitment to offering only authentic, high-quality Korean skincare. As Korean beauty gains global popularity, especially in the Netherlands, the market is flooded with counterfeit products that can harm your skin. At SUUNSU, we guarantee 100% genuine Korean skincare, sourced directly from trusted manufacturers and official distributors in Korea. Your skin deserves the purest care — and that’s exactly what we deliver.