OOTD

The name “#OOTD” stands for “Oxygen of the Day” (not the fashion-term “Outfit of the Day”). 

Founded in South Korea, the brand positions itself as a clean, vegan derma-K-beauty label: it emphasises skin-science + modern formulations designed for sensitive or cosmopolitan skin types.

They commit to vegan & cruelty-free formulations, sustainable sourcing, and transparent ingredient usage — which aligns well with current “clean beauty” consumer demand